HANDS THAT SPEAK, METAL THAT RESPONDS
THE BEGINNINGS
Where it all began
My professional journey began way back in 1973, at the age of 14, in a clothing store in the center of my city, the splendid Bassano del Grappa. During breaks, or at the end of my shift, I would go and observe the old goldsmith in the square: weathered hands, a well-used workbench, metals taking shape. Watching him, I learned the first secrets of the trade. Without courses, without schools. Just open eyes and a great hunger to learn.
the challenges
Life, Work, and New Perspectives
After years of sacrifices, I opened my first jewelry store with a workshop: there I truly started to "get my hands dirty," making mistakes, redoing, learning.
Then, for family reasons, I put my dream on hold and worked in a gold factory, where I refined new techniques and trained young apprentices. Life tested me again: after losing my wife, I raised my two children alone, reevaluating every priority.
During those years, I worked in a well-known jewelry store in my city, where I learned to truly understand the market... and above all, to understand what was missing.
the rebirth
Creative freedom and identity
In 2016, with retirement and my first Harley-Davidson, my passion was rekindled.
I was looking for biker jewelry with soul, but I only found soulless, cold, mass-produced pieces.
So I decided to create them myself: I dusted off my tools, got back to my workbench, and started forging rings and chains for myself. Friends, acquaintances, bikers: everyone wanted those pieces.
That's how EFFE23 was born – my brand, my redemption, my freedom. I create authentic, rugged jewelry, full of identity, hand-molded in 925 Sterling Silver, without 3D or mass production.
They don't follow fashion. They follow the road. The same road I ride on my motorbike, every time I want to feel alive.
